JAMES RICKETTS
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Cake

Developed program for ordering specialty dog cakes for George—a boutique dog shop that makes their own canine confectionaries as well as branded dog apparel and bedding. The project including custom packaging, cake order forms, stickers, hand tags, backend order management documents and marketing.

Stacked Cake Illustration

Stacked Cake Illustration

Color pencil, watercolor and ink. Created a sizing scheme by varying the hight of the stacked cake, from one to three slices, representing small, medium and large size of cake.

Cake Box

Cake Box

Custom packaging featuring recycled paper with stamped and dyed branding. Simply cake sticker with space for dog's name for personal touch and easy identification during customer pickup. Backside of hang tag includes serving instructions and cake ingredients.

27 Year Old Logo Updated

27 Year Old Logo Updated

The original George logo is based off an actual stick the shop owner's dog, George, found on a walk. He thought the stick was perfect archetype of a natural stick dogs instinct gravitate to when playing out in nature. The original design has been cleaned up, keeping intact the rough, hand-drawn quality, while updating the yellow to a more bright, contemporary hue.

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