JAMES RICKETTS
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Emerald City Gowns

Top to bottom website designed for Emerald City Gowns—a bridal salon for the west coast green bride, offering handmade-to-order gowns, consignment and designer samples. All branding, marketing, photography, handled in-house. Extensive custom coding on top of Brine Squarespace template.

Bespoke map.

Bespoke map.

Emphasis on helping clients navigate to the obfuscated bridal salon. The entrance is plenty difficult to locate for first-time clients.

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Layout. Purposeful design.

Layout. Purposeful design.

The website has two distinct page layouts, each designed to convey either primary or secondary information. Each layout has similar elements but distinctly reworked—mirroring a family resemblance while maintaining a life of its own.

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Postcards with utility.

Postcards with utility.

Designed to accomplish 4 tasks. A) Organizing sold gowns. A postcard is placed into the clear slip cover of a garment bag, visibly displaying the gown’s new owner. B) Celebration. Congratulating the bride and fostering an air of excitement. C) Call of action. Motivating brides to rate the business on Yelp and follow on Instagram. D) FYI. Proving important information that will help the bride plan their next steps.

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